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Cat Food or Caviar?

2 min readMay 29, 2025
There comes a time when you ask yourself a simple question: catfood or caviar?

There comes a point in everyone’s life when you’re forced to ask a deceptively simple question:

Am I settling for cat food when I could be eating caviar?

It might sound ridiculous at first. Cat food or caviar? What a weird metaphor. But the moment you sit with it, you realize it’s about more than food. It’s about standards. Self-worth. The decisions we make ~ conscious or otherwise ~ about what we accept, what we pursue, and what we believe we deserve.

The Daily Diet of Decisions

Most people don’t wake up one day and decide, “You know what? I’m going to live a mediocre life.” Yet slowly, over time, many of us do. We shrink our dreams, we cut corners, we get practical. We trade ambition for comfort, risk for routine. And one day, we find ourselves staring at the metaphorical can of cat food, telling ourselves, “It’s not that bad.”

This shows up everywhere: relationships, work, health, creative projects, even friendships. That job you hate but stay in because the money’s okay. That friend who drains your energy but you’ve known forever. That project you shelved because you weren’t sure anyone would care. All cat food.

And sometimes we tell ourselves we’re just being realistic. That caviar isn’t for people like us. That it’s only for the elite, the rich, the lucky, or the talented. But here’s the twist:

Caviar doesn’t always mean expensive. It means exceptional.

It means “the good stuff” ~ whatever that is for you. It could be publishing that book you’ve been sitting on. Starting a business. Leaving a toxic relationship. Taking a year off. Standing up for yourself. The thing that feels like a luxury because you’ve been taught it might be too much to ask.

Why We Choose Cat Food

There are usually three culprits behind our acceptance of cat food…

Continue reading here 👇

https://jamesburchill.com/vault/mindset/cat-food-or-caviar/

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James C. Burchill
James C. Burchill

Written by James C. Burchill

CXO & Bestselling Author • Helps You Work Smarter ~ Not Harder.

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